Aiming to bridge the prevailing digital divide in the country, increase accessibility of digital devices for students from underprivileged communities, Amazon India announced a new initiative. The company launched ‘Delivering Smiles’ initiative, alongside the Amazon Great India Festival 2021. Amazon will directly provide 20,000 digital devices to underprivileged young people, in partnership with over 150 large and small non-profit organizations, impacting over 100,000 students. Additionally, customers are encouraged to either contribute in cash or give their old mobile phones that will be refurbished and distributed to provide digital learning devices for young people.
Through the Delivering Smiles initiative, Amazon India will directly give, and facilitate contribution of digital devices among students and young people from marginalized communities. Cash contribution from customers is enabled by a partnership between Amazon Pay and GiveIndia. Proceeds from the contribution will be used for purchasing new devices, data cards and digital accessories for students. Customers will also be enabled to contribute their old mobile phones online. The old mobiles will be refurbished and given to Goonj, India’s leading nonprofit organization, to benefit thousands of young people of the country.
