As the festive season approaches, Amazon India is excited to announce the launch of its latest campaign, ‘KhushiyanApno Ki, Aur Apni Bhi’ that takes a unique/heartwarming approach by urging customers to prioritize not only their loved ones but also themselves during this joyous time of year.
The festive season is often characterized by giving and spreading warmth, but it can also lead to neglecting one’s own well-being. This campaign emphasizes the significance of self-care and self-love, emphasizing the need to embrace ‘Me’ within ‘We’ during this festive season.Amazon is promoting its “KhushiyanApno Ki, Aur Apni Bhi” campaign for the festive season, featuring an Indian mother who prepares without herself but later reveals she has thought about herself.
The campaign emphasizes the importance of self-care during the festive season, using classic mom humor and emotional nuance to illustrate the bond between a mother and daughter. Noor Patel, Vice President, Amazon India said, “Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
