Amazon India and the Global Alliance for Mass Entrepreneurship (GAME) have signed a Memorandum of Understanding (MoU) under the Saheli Program, to boost rural women entrepreneurship via E-commerce, particularly in Tier-2, Tier-3 cities and beyond. The partnership will provide women entrepreneurs with essential tools, resources, and training to succeed in the digital e-commerce ecosystem. Aiming to foster inclusivity and drive economic growth within rural communities, Amazon India and GAME will collaborate to empower 25k+ women entrepreneurs across India.
GAME will provide inputs in business capacity building, bridging digital marketing skill gaps, and enabling them to aggregate as collected brands. The MOU aims to co-develop and facilitate broad-based entrepreneurship to accelerate and sustain the growth of Micro, Small and Medium Enterprises (MSMEs) in India. Women entrepreneurs will receive hands-on training and support on digital marketing initiatives, performance marketing, product listing optimization, and advertising techniques, equipping them to adapt to current and future trends in the digital marketplace.
Commenting on the occasion, Mr. Gaurav Bhatnagar Head of Seller Acquisition and Development at Amazon India said, “It is truly inspiring to witness women entrepreneurs nationwide harnessing the power of e-commerce to build and grow their business.”
