Amazon Fashion in association with DBS Lifestyle LLP, has announced the launch of RIVER Season 2in India. After the successful launch of RIVER, an affordable multi-designer brand created in partnership with some of India’s most celebrated designers, last year. RIVER Season 2 has designers like Suneet Varma, JJ Valaya, Ashish Soni and Namrata Joshipur acurating apparel that mirrors their individual aesthetic and styles.
RIVER Season 2 of has over 180 styles ranging from casual, basic and trendy shirts, classic trousers, jackets and bandhgalas to sarees, dresses, jumpsuits, blouses, scarfs and coordinates for both men and women. The RIVER Season 2collection also focuses on building the occasion wear selection by creating dedicated capsules in each designer’s collection, besides a range of everyday looks. Saurabh Srivastava,Director and Head, Amazon Fashion India, said, “Through RIVER Season 2, we aim to reach out to diverse consumers and help them be closer to the designer’s creative vision,”.
The launch accommodates unique and regionally diverse needs and demands of customers in Tier 2 and 3 cities, making designer wear accessible to customers across 100% serviceable pin codes through the Amazon fulfilled network.
