Amazon has announced several initiatives to boost India’s digital economy and exports, in line with its India Pledges. The company has signed an MoU with India Post for an integrated cross-border logistics solution, expanding ecommerce exports to lakhs of micro, small, and medium enterprises (MSMEs). Amazon is also collaborating with the Dedicated Freight Corridor Corporation of India (DFC) to enable faster delivery to customers.
The company will introduce a generative AI-based personal digital assistant called ‘Amazon सहAI’ and open its logistics and supply chain capabilities to direct-to-consumer (D2C) brands across India through multi-channel fulfillment capabilities. Additionally, India Post and Amazon unveiled a commemorative postal stamp at Smbhav’23, celebrating their decade-long partnership in reaching customers in 100% serviceable pin codes in India.
The stamp showcases different transportation modes used by Amazon to ship products from sellers on its marketplace to customers across India. Dr. Jitendra Singh, Minister of State (I/C), MoS in the Prime Minister’s office, Ministry of Personnel, Public Grievances & Pensions, Department of Atomic Energy, Department of Space, Government of India, said “For lakhs of small businesses across India, digitization can offer economic growth, broader customer reach, reduced marketing & distribution expenses, and access to foreign markets”.
