IPSOS, a research consulting firm, recently conducted a survey across eleven cities in India between 3 to 24 March. It revealed that 91% of the participants try and opt for healthier alternatives whilst snacking. The survey by IPSOS aimed to identify the snacking habits and preferences amongst a group of people whose dietary preferences were divided into two categories – ‘vegetarian and non- vegetarian’. Overall, the results indicate that the participants across both categories prefer to snack on healthy and nutritious food items such as almonds and fruits.
72 per cent participants mentioned that they consumed almonds primarily owing to the perceived health benefits of regular consumption; almond consumption was highest in Delhi (93%), Mumbai (82%) and Chennai (79%). Preference for healthier snacking options such as fruits and almonds specifically was also noticed in participants within the age band of 41-50 years. Sheela Krishnaswamy (Nutrition and Wellness Consultant), Ritika Samaddar (Regional Head – Dietetics, Max Healthcare Delhi) and Madhuri Ruia (Pilates Expert and Diet & Nutrition Consultant) welcomed the survey findings. As India witnesses a behavioural change in snacking patterns and an overall shift towards healthier alternatives across the length and breadth of the country, almonds are a key preferred and healthy snack amongst both vegetarians and non-vegetarians across all age groups.
