Air India Express and AirAsia India, Tata-owned subsidiaries, have rebranded as ‘Air India Express’ on a new Boeing 737-8 aircraft. The airline, known for its modern aesthetics and bold colors, has launched a “Fly As You Are” campaign, aiming to create meaningful connections across cultures and places, offering frictionless, digitally enabled travel experiences and a unique Indian warmth.
The grand unveiling, where Campbell Wilson, Chairman of Air India Express, and Aloke Singh, Managing Director of Air India Express, inaugurated the refreshed brand identity, logo, and the aircraft livery on the first brand-new Boeing 737-8, the latest addition to the airline’s rapidly growing fleet of 58 aircraft. . Campbell Wilson, Chairman, Air India Express, emphasized, “The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”
Air India Express has launched a new visual identity featuring a premium colour palette of Express Orange and Express Turquoise, with secondary colours of Express Tangerine and Express Ice Blue. The orange color represents enthusiasm and agility, while the turquoise color represents style and a digital-first approach.
