Adani Wilmar, celebrated the occasion of ’Sindur Khela’ by presenting locally designed Alife soap hampers at Netaji pandal in Agartala. The Alife soap hampers were distributed to women in Sindur Khela, exhibiting the true spirit of the festival.
The hampers contained traditional beetle leaves, Alife’s soaps along with a sindur pouch with delectable mishti (sweets) as a token of cultural appreciation. Adani Wilmar’sSindur Khela, a traditional ritual on the last day of Durga Puja, involves women applying Sindur to each other, symbolizing the celebration of womanhood and the divine energy of Goddess Durga.
Commenting on this initiative at Durga Puja festival, Mr. Vineeth Viswambharan, Associate Vice President, Marketing and Sales, Adani Wilmar, said,”Sindur Khela, is a vibrant and culturally significant tradition observed on the final day of Durga Puja, where women come together to bid farewell to the Goddess.”
