India’s leading insurance company, ACKO, has partnered with Assam’s independent artist Sannidhya Bhuyan to launch a unique insurance anthem, “Bima Korok Xurokhito Thakok.” The anthem, presented in a rap format, aims to raise awareness about the importance of insurance and encourage younger generations to invest in protection solutions.
The anthem aims to spread awareness about the importance of health insurance and encourage more individuals to purchase insurance from a younger age. ACKO has also developed a hyperlocal marketing strategy to cater to the unique needs and preferences of the Assamese audience, educating the community about insurance benefits in a relatable manner. The anthem is now live on Sannidhya’s YouTube channel and has been adapted into a catchy jingle playing on Red FM across Assam, including major cities like Guwahati, Dhubri, and Haflong.
Nitin Khanna, Senior Director – Brand Marketing at ACKO said, “Partnering with Sannidhya Bhuyan supports our mission to raise awareness about early insurance adoption. Sannidhya’s creativity and local influence will energize our ‘Bima Korok Xurokhito Thakok’ campaign, aiming to make insurance a talking point among the youth of Assam.”
