Furthering its mission to raise awareness about the benefits of early screening for breast cancer, Tata Trusts today introduced in Kolkata, ‘Gaanth Pe Dhyaan’, an innovative initiative through a unique event hosted at the renowned Tata Medical Center. A part of the larger ‘Kaise Ka Cancer’ campaign, ‘Gaanth Pe Dhyaan’ aims to build awareness, encourage open conversations, and drive community action towards breast cancer by using the metaphor of ‘lumps in food’ and emphasizing on the importance of breast self-examination amongst women.
Breast cancer in India is a significant issue, with over 50% of cases being diagnosed late. This delay is due to lack of awareness and can be fatal if not detected early. Tata Trusts is promoting early detection through a campaign called ‘Gaanth Pe Dhyaan’, which aims to encourage women to self-examine their breasts for any signs of a potential cancerous “gaanth” (lump) and to apply the same diligence to their health.
Following the successful launch of ‘Gaanth Pe Dhyaan’ in Ranchi Cancer Hospital and Research Centre (RCHRC), in October, the Breast Cancer Awareness Month, the event in Kolkata was conducted in partnership with celebrity Chef Ananya Banerjee. An author of two acclaimed cookbooks, the award-winning Chef is known for her vast experience in global cuisines at luxury hotels across the country.
