7UP launches its super-duper refreshing summer campaign with brand ambassador and superstar Rashmika Mandanna.
The film showcases Mandanna’s experience with 7UP as it brings to life the brand’s new positioning ‘Super Duper Refresher’ across India.
Beginning on a bright sunny day, the new film shows Mandanna requesting 7Up from a shopkeeper. The shopkeeper gives her a cold bottle of 7UP, but he does so cautiously, much to her surprise. Mandana opens the bottle of 7UP, and the scene shifts to a distant glacier, where a drop of water, creatively depicting refreshment, begins to travel across the snow-capped mountains as it enters the bottle. brings it closer to its mouth, and moves towards it.
The 7UP bottle here is like a magnet that draws you to the ultimate source of refreshment, wherever you are.
The blob, now a giant bubble of freshness, grows larger than the other. As Mandana opens the bottle, the bubble of freshness rushes at her with even greater speed. The shopkeeper, seeing what is to come next, opens an umbrella as the snack bubble approaches.
